So, are you all familiar with that Bare Naked Ladies’ song, “If I had a Million Dollars"? Well, It’s great, and somehow everyone always knows the lyrics to it. Isn't there a line about Lobster Dinner? If not, there should be...
In this case, using a higher priced feature of the Live Lobster Dinner, it makes the other entrees seem like a huge value. . This technique can also be used in menus….you don’t plan on selling a ton of the higher priced entrées, but it fixes the mind at a higher price point, therefore making the others seem to be a better value.
What could you get with a million dollars?! This day and age….unfortunately, saving it would be the best idea…
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Submitted by Tressa Mills
Wannabe Rock Star
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