Egg Plantation, Newhall

We thought the Egg Plantation in Newhall, CA deserved some recognition for a number of reasons...

First off, they are looking ahead on the holiday calendar. Valentine's Day is a just a month away so good planning on their part in creating this poster.

Secondly, way to take advantage of one of our favorite lines of products, the E-Z Marketing line. These products are designed to get your marketing pieces on the table in record time. They are easy to make and look great too. You can even upload your logo for a more personal touch.

Lastly, the Egg Plantation is diving into the MyMenuLab world fast! They've only been signed up for less than a week, and already doing great things...Congrats!
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Hotel Grill, Trenton, MI

Check out this slugger from Hotel Grill and Julie Mastin of Sysco Detroit, offering two-person meal deals for 22 bucks...this is a great idea! Restaurants that offer a value like this are bound to make money and have repeat business. You don't have to offer your largest portions either, if you include the starch, vegetable, appetizer and dessert. Remember, it's all about the perceived value. This is a perfect example of how following a trend CAN be a profitable idea! Good thinkin'!
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It's a tie! Sysco Cleveland ROCKS!

We couldn't decide which one was best....Dockside, Kelleys Island, OH (created by Jim Howell) or Bruno's Pizzeria, Marblehead and Willard locations, OH (created by Jeff Dantonio). So, we stopped trying! Both menus are well laid out and incorporate the use of popboxes, icons and photos. Kudos to these guys at Sysco Cleveland!
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Derby Day at the Fieldstone, Freeport, IL

Great idea by The Fieldstone in Freeport, IL and Shawn Boldt, SYSCO Baraboo! What better excuse for folks to get out and have a mint julep on a beautiful spring Saturday than the Kentucky Derby? It's festive, springy, fun and only 2:01.82 minutes long (Big Brown's winning time last year)....and since the race is at 6:04 pm your patrons will likely stay for dinner after the festivities are over. Check out all kinds of themed designs in the Holiday/Special Events category, or browse through the hundreds of poster designs for your next party or promotion.
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Shakespeare's Pub, Kalamazoo, MI

We loved this St. Patty's Day slugger created by Cindy Johnson for Shakespeare's Pub in Kalamazoo, MI. Holidays are a great time to market your business...just think of all the Spring holidays coming up: Easter, Mother's Day, Cinco de Mayo, Memorial Day...and the Lab has special designs for each one! Check the Holidays/Events tab for simple, attractive holiday sluggers, table tents and posters.
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La Cabaña, Cleveland Ohio

Are you doing something positive for your business?   

We can all sit around and cry about the cost of gas, food, healthcare, crocs... But, La Cabaña is doing something about it! 

Now is the time to make a change for the better! Review your pricing, review your profitability - and go make more money! Using MyMenuLab.com, La Cabaña not only had a chance to streamline and focus, but they're also treating their customers to a bold new look! 

With the menu on the Lab, reacting to market changes or seasonal offerings is a breeze! Click, click, click & your updated menu pages are on their way.
It doesn't take a lot to make a huge impact... a little color here, little wow there, feature the high profit items there - and there - and there!

Congrats to La Cabaña!

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84 East, Holland, MI

The Best of.....84 East Pasta, Holland, MI.

Way to go 84 East of Holland, MI for another great marketing idea....Take & Bake Pizza, which is being promoted on an 11 x 17 Super Poster! With their convenient location in downtown Holland, I am thinkin' I know what's for dinner tonight! They are also cleverly offering a discount for online ordering... a great way to get people to your website and in the doors. I think I'll order mine online before leaving the office today...

Mike and the gang have been busy creating all kinds of marketing pieces like this since they signed up with MyMenuLab. I recently visited their sister restaurant, 8th Street Grille, and noticed all the new Table Tents and Posters promoting their $6.99 Value Dinners which are served Monday-Wednesday. Yet another great idea...and in today's economy they are doing their customers a service and staying on their game in the off-season.

Good job guys!

Submitted by Lab Assistant, Heidi R.

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Café Magnolia, Mechaniscburg, PA

The Best of....Café Magnolia, Mechaniscburg, PA

Kudos to Melissa Lynch from SYSCO CentralPA and the folks at Café Magnolia for creating this poster promoting something many restaurants forget to promote....Take-Out! Besides that, they are now offering the popular Online Ordering option used by the competition.

The pictures from this poster looked so good, I looked up the website to see what Café Magnolia has to offer. Man, if I lived in PA I would have been eating one of Tim's South Style Philly Cheesesteaks for lunch...and I would have ordered it conveniently online!

What a great way to boost sales in another direction! Great job guys!

Posted by Lab Tech, Heidi R.
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The Best of......Bingo!

Jimbo & Sons, Middletown, Ohio

Knowing that one way to beat the economic doldrums is to sell more to the guests you get - Barney (one of the "& Sons") put together this Perfect Check Bingo Card. He prints out cards for each night and hands them out to the servers at the pre-dinner staff meeting. Servers can get a "Build-a-Check Bingo" each time they complete a line of five bingo spaces - vertically, horizontally or diagonally. The value of the prize increases for each bingo on the servers' card, and - if they work hard, each server can score up to 12 BINGO's, earning them a little extra pocket money!
Currently, each bingo nets the server an additional $5... get five perfect checks (BINGOs) and Barney doubles the prize to $10 each... get ten... $15 each... Complete the entire card in one shift & the prize is $240!
Now, who wouldn't try to sell a little smarter for that!
So - Barney's trying to be smart about this, too. Since the Bingo card is a free download on MyMenuLab (see Profit Builders tab), he can check inventory, the market or the reservation book - and customize the items on the card to meet his needs. So far, the staff at Jimbo's seems to be embracing the challenge and is suggesting items they'd like to see on future cards...

Everybody's taking ownership & helping Barney meet his goals. Don't be surprised if you hear shouts of BINGO! coming from the kitchen!



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Thomas's Dining & Catering, Livonia Michigan

We all make mistakes... from Time to Time. So Mark decided to just get out there and make the best of it. Face the music with a nice little Buzz Card offering a discount on a return visit.

So, in a perfect world, we wouldn't need a fancy schmancy card like this... but isn't it nice to know you have one if you need one?

Mark, congrats on taking a positive approach to customer satisfaction!

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Chubby Trout, Elkhart Indiana

Way to make it happen Dan Zondervan, SYSCO Grand Rapids! 

Working hard to create a Beer Slugger for the Chubby Trout, Dan had to take picture, after picture, type list after list... only to decide it would be best to use a menu page to create a fantastic Beer Menu! After all the effort, the Chubby Trout now has a fantastic new Menu piece ... and Dan has enhanced his MyMenuLab skills!.Creative thinking and customer service!

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Christmas on Main Street!

Congratulations to our friends at Main Street Café…


They built this poster in MML and posted them in the front doorway, by the cash register, and in the bathrooms….

So far, they are reporting a dramatic increase in gift certificate sales…



Submitted by Tressa Mills
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Red Hot & Blue, West Homestead PA

Talk about Red Hot!

Now, we knew we'd loaded the Lab with lots of great designs... we tried to provide ideas for Holidays, Weddings, Mothers Day, etc., but we never thought of the Election!

Way to go, Red Hot & Blue! This campaign is current, clever and BIG FUN!


http://www.redhotandbluepittsburgh.com
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Sports Connection, Charlotte, NC

It's all a game...

Catch your customer's attention for just a second & you put a thought in their heads.  The Sports Connection knows all about playing games.  It takes teamwork, the competitive spirit and creative thinking.  They've created a couple posters as part of their marketing playbook!

Think of  MyMenuLab as part of your team.... like a cheerleader.   Or the water boy.  We're to help you win this game!  

Go Team, Go!

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Irish Cottage Inn, Franklin NJ

Somebody's thinkin' ahead!

This poster is going to get lots of attention for the fund raiser that the Irish Cottage Inn is promoting...

Brrrr... you can almost feel the icy wind against your face. Nice work!
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