With Earth Day right around the corner (it's on April 22!), it's a great time to think of some ways to make your staff and your customers feel good about helping the environment. Need some ideas? Here's a few for the "green" consumers of 2009...
Offer a special for those who have leftovers after their dine-in meal. If they bring their own take-home container, they get a coupon for a free dessert or appetizer on their next visit. Don't forget to limit one per family, give an expiration date, and be specific about what items qualify!
Have a coloring contest for the kids! Have earth-themed kids menus or utilize the second "R" (Reuse) - those old flyers have the blank side on the back...let the kids draw on them! Let them get creative! The entries can be posted along the wall and the winner can have a free kids meal! (You know that a kid having a free meal is going to have them begging Mom and Dad to bring them back...)
Don't forget to let your customers know what you're doing for the environment! You're doing tons already... Reducing food waste by encouraging folks to take their leftovers home and donating surplus items to local food pantries. Reusing your dishes rather than using paper plates and cups and plastic silverware. Recycling cans, cardboard and paper from the food you've ordered...
There are plenty of ways out there to hug the earth. What's your favorite way?
Posted by Alison Major
Designer/Menu Lab Guru
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