I've worked at a local tavern & pub for over 13 years, which has afforded me the opportunity to interact with folks on the "other" side of the bar. It's not uncommon for these wonderful people to express opinions or offer suggestions about the bar biz and what they would like to see happen, especially after a cocktail or two. Here's a couple that I thought were simple, yet pertinent, especially in today's economy.
1) I often get asked for today's drink specials. While this may not sound like something the bar is going to make money off of (cheap drinks?) it really has an influence on how many people walk through the doors. Personally, I know that business is better during happy hour and on nights we run specials. Plus, your patrons are more likely to stay for dinner afterwards.
2) Folks want something for free (we know, right?). If I had a nickle for everytime someone asks if we have anything to munch on...and if you do, then they stay longer and drink more. So, the bar makes money for the cost of some pretzels.
In the end, it's all about value perception. Once the customer feels they are getting a little extra from you, they will be back...although I would rather believe it's because of the fantastic bar service!
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