This morning I stopped at our local Dutch bakery. One year ago, this month, the 3 brothers joined their father and added breakfast, lunch and coffee services. I take friends there for lunch because of the good food, good bakery smells, friendly owners and staff, and a newly done serving area with about 20 tables. These additions have produced a clientele, both local and tourist, that they never dreamed would happen in such a short time. I wonder how they did it?...
I noticed a few months ago that they were handing out samples of some of their unique Dutch pastries. I watched as several people finished their meal. They headed for the counter and bought some pastries to take home.
The next time I went in, they served a free cookie for dessert. I went over and bought what they say is their favorite; macadamia, chocolate chunk, dried cherry cookies, just because I had ‘tried it.’
I go there at least twice a week to buy their fresh bread. It is worth the price. As I leave I usually remember that I forgot to buy a latte to take with me.
Today, as I went in the door, I noticed 2 small signs. One was a cute picture advertising Chai Tea, the other said, “Have a Latte before you leave". Bingo!! Just what was needed so I would be sure and order a latte to go with my bread. Of course I added my favorite muffin. What a sales tool; professional design that attracted attention, quick reminder to help you remember to order a "cuppa somethin" and I bought more than a loaf of bread.
They had a sign on their "specials board" that advertised Romanoff French Toast with vanilla sauce, strawberries and strawberry sauce. The description was tempting and almost got me to plan for breakfast there tomorrow. I am afraid when I go back they will have advertised it on a poster with a picture that I can’t resist….
Question for the day?????
How can you encourage your current clientele to buy more at your restaurant? Do you think Marketing works?
Submitted by Barbara Sloan, Diner/Observer/Consultant
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