A regrettable thing happens almost every time I go out to eat: I forget to save room for dessert.
It’s such a shame. Either I decide that I can make it work and feel ill after forcing a delectable delight in an already-too-full-tummy or I regretfully pass up the opportunity for dessert.
You know this happens to your customers!
Consider offering smaller dessert sizes. The chains are doing it, so it can’t be all that bad of an idea. Market them as Guilt Free! Try a few different sundaes in a ramekin or small cup. Create variations of your most popular dessert (maybe that chocolate chunk brownie crumbled over ice cream with some fudge). How about a Dessert Sampler? It may make your desserts easier to say “YES!” to. when your customers have already eaten their fill.
Get on MyMenuLab and market your new desserts! Be sure to have table tents, mini menus or sluggers showcasing those desserts so your customers are thinking DESSERT before they even order their meal. Create a poster for your lobby or restroom – catch’em coming and going!
Submitted by Alison Major, Project Design Manager
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