Social Media

If you've read up on Restaurant Marketing Trends that are due to continue into the new year, you have probably heard of the term "Social Media". What's the hype about? Business writers from the Miami Herald Niala Boodhoo and Bridget Carey say "For most businesses, if you're not on social media, you're losing out on lots of potential growth. 2009 was the year that sites like Facebook and Twitter became mainstream -- and the growth of people depending on social networks increasingly for information." (posted 1/4/2009)
Sounds like a good idea to me...why not use these social networking sites to help spread the news about upcoming events, post coupons or sell specials? It's a good side-kick for the kind of neighborhood marketing that MyMenuLab is a part of. Your tried and true, loyal customers are like a mini marketing team, and you can bet that some of them are hooked on these Internet networking sites. Plus, they'll be dazzled when they arrive to see your snappy looking specials advertised on a table tent or poster and then tweet about them to their friends.
By the way, here's the definition of Tweet as posted by Wikipedia:
"Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers."
( I really did have to look that up)